Início > Boas Praticas > Rede Cultural no Município de Almirante Brown - Cidade das Artes e das Ideias

Rede Cultural no Município de Almirante Brown - Cidade das Artes e das Ideias

Almirante Brown

Continente: 
América do Sul
País: 
Argentina
População (Ano): 
555.731 hab.
Ano População: 
2010
A Rede Cultural Brown é um programa da Secretaria de Educação e Cultura do Município de Almirante Brown. Essa iniciativa, que visa trabalhar em rede as políticas culturais, articula os espaços públicos e privados de cultura e educação, além dos artistas locais.

Descrição:

Considerando que o trabalho em rede implica em compartilhar informações, o governo municipal de Almirante Brow, por meio da Secretaria de Educação e Cultura, optou em criar uma rede cultural. Os objetivos são mapear e integrar as políticas culturais do município. 

A Rede Cultural Brown tem como atribuição facilitar a articulação entre os diferentes espaços culturais e educativos, públicos ou privados, os gestores culturais e realizadores de produções artísticas. A proposta visa também à valorização dos artistas locais.

Seu funcionamento acontece a partir de um portal na web que une o governo municipal com todos os interventores culturais do distrito. 

Além do portal, acontecem reuniões de trabalho presenciais para o desenvolvimento conjunto das políticas culturais e educativas, alinhadas à identidade cultural dos atores envolvidos.

No portal, cada artista é evidenciado com a projeção de seu currículo e demais informações, facilitando o contato da esfera privada com esse grupo.

Os artistas ainda recebem um cartão que concede descontos em instituições culturais, estabelecimentos educativos e em lojas de materiais artísticos.

Os espaços privados que integram a rede, considerados espaços culturais, recebem o selo "Cidade das Artes e das Ideias" e divulgam suas atividades no portal, articulando-se com todos os outros agentes culturais.

Além disso, recebem benefícios para que os ciclos de programações artísticas sejam ampliados e, em contrapartida, financiam materiais de divulgação como cartazes e calendários. Essas ações encorajam o comércio e espaços privados a intensificar a programação artística. 

Uma publicação mensal é produzida, com todas as ofertas culturais e educacionais a serem promovidas no município. Nessa publicação, o governo municipal inclui boletins com propostas de ações e um balanço do desenvolvimento cultural e educacional dentro do distrito.

O governo também articula com universidades e institutos de arte em prol dos artistas locais, estimulando as contratações, exposições e a oferta de cursos. 

A rede estimula a proteção e o desenvolvimento do patrimônio histórico-cultural. Espaços, artistas, festivais, estabelecimentos de ensino e áreas verdes somam o capital cultural do município. É essa a principal estratégia de projeção da cidade.

Todas essas ações em rede facilitam a circulação de produtos e serviços artísticos, a formação artística e a realização de projetos. Ademais, o dinamismo na divulgação das atividades facilita a vida do cidadão e amplia o público interessado em desfrutar da arte e da cultura. A proposta contribui ainda para consolidar a construção de uma cidadania democrática, pois une inserção social e inserção cultural. 

Objetivos:

Estimular a interação cultural e projetar a criação artística como um fator fundamental de integração;

Criar um círculo virtuoso entre todos os atores culturais do distrito;

Abrir novos espaços e diversificar as expressões artísticas;

Fornecer uma rede cultural descentralizada nos vários centros culturais existentes na cidade, para que se tornem gestores culturais regionais e atraiam mais artistas em cada localidade para integrar a rede.

Cronograma e Metodologia:

- Criada em 2012, a Rede Cultural Brown utiliza como ferramenta um portal na web (www.browncultura.com.ar) que disponibiliza todas as ofertas culturais e educacionais do município, bem como o registro de todos os artistas locais e todos os espaços culturais da região. Essa página é atualizada semanalmente;

- Além de toda a divulgação, cada artista recebe um e-mail para a comunicação com os interessados;

- A divulgação também acontece via facebook e twiter, que disponibilizam informações diárias;

- A população cadastrada na rede recebe todas as informações da agenda cultural via e-mail ou celular;

Outras atividades executadas são:

- Reuniões de trabalho com o parque industrial e com a associação do comércio;

- Reuniões com todos os artistas do distrito;

- Reuniões com todos os espaços privados que promovem atividades culturais;

- Reuniões com associações da sociedade civil que tenham engajamento na área da cultura;

- Campanhas de imprensa dirigidas, destacando cada um dos artistas;

- Campanhas de imprensa dirigidas à população, para divulgar as atividades culturais.

Resultados:

- Realização de eventos culturais idealizados a partir da rede, privilegiando os artistas locais;

- Facilidade na contratação dos artistas e melhor articulação entre os espaços privados e o poder público;

- Ampliação dos projetos culturais e educativos no município;

- Uma iniciativa pioneira de registro online, com um banco de dados dinâmico e constantemente atualizado, que permite livre acesso à informação sobre todos os serviços culturais, artísticos e educativos no distrito;

- Em decorrência da facilidade ao acesso à informação, ampliou-se a participação da população em eventos e atividades artísticas e culturais;

- A projeção do patrimônio cultural do município se integra e favorece outros setores da economia, como o turismo;

- Valorização da cidadania democrática, com a inserção social por meio da inserção cultural.

Instituições Envolvidas:

Prefeitura Municipal - Secretaria de Educação e Cultura de Almirante Brown

Fontes:

Brown Cultura

Agenda Cultural

Banco de Boas Práticas

Almirante Brown

 

 

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última modificação: seg, 14/12/2015 - 16:11

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